OUR RESEARCH & DEVELOPMENT PROCESS

Having developed what we believe to be the world’s best performing golf hats, we continue to look for ways to help golfers and non-golfers alike perform at a higher level. We re-invest 20% of our profits each year into research & development.

Our research approach mirrors that of the pharmaceutical industry. We start with a considerable amount of animal testing before we ever undertake field studies with human subjects. Just as Pfizer or Merck would not be permitted to release a new drug to the public without going through stage I-IV clinical trials, we do not believe companies should release new golf hats without a sense for the potential consequences. Frankly, we think it is reckless and irresponsible to do so.

Below is a summary of lab tests & experiments we fund that are underway and ongoing at academic institutions and research facilities throughout the U.S.

Subject #4Wearing the classic “Keep It Together” hat, Marcus routinely posts scores that are 5-6 shots under par on the popular golf video game, Golden Tee. Not only does Marcus perform at a high-level while wearing the KIT hats, his level of hand eye coordination has dramatically improved. Here we see him deftly assessing the slope of the green before choosing the club he will use. This level of performance and focus is simply not seen with subjects wearing the hats of other leading golf brands. Marcus will soon leave our testing lab and be given the opportunity to play the actual TPC Sawgrass course in Ponte Vedra Beach, Florida - home of The Players Championship - and our researchers are optimistic he will comfortably break 80 while wearing our hat. — Subject #4
Wearing the classic “Keep It Together” hat, Marcus routinely posts scores that are 5-6 shots under par on the popular golf video game, Golden Tee. Not only does Marcus perform at a high-level while wearing the KIT hats, his level of hand eye coordination has dramatically improved. Here we see him deftly assessing the slope of the green before choosing the club he will use.
This level of performance and focus is simply not seen with subjects wearing the hats of other leading golf brands. Marcus will soon leave our testing lab and be given the opportunity to play the actual TPC Sawgrass course in Ponte Vedra Beach, Florida - home of The Players Championship - and our researchers are optimistic he will comfortably break 80 while wearing our hat.

Subject #8
When golfers buy golf hats from any of the leading brands they expect to play better. When this doesn’t happen they quickly become disillusioned.
Invariably, a crisis-of-confidence sets in. Here we see Esteban, clearly rattled & questioning his self-worth.
We see this play out very predictably in both animal and human studies.

Subject #21A popular golf hat was affixed to Lance’s head for two straight weeks. After the first 5-6 days he began to withdraw and by the second week he had stopped eating. He no longer shows any interest in golf and finds it hard to perform activities of daily living. Unfortunately, test animals who become deeply depressed and listless are of little value as research subjects. Typically, these animals would be “discarded.” Luckily for Lance, we’ll just swap out this hat with one of our hats and he’ll be fully rejuvenated and back to his old self within 48 hours. — Subject #21
A popular golf hat was affixed to Lance’s head for two straight weeks. After the first 5-6 days he began to withdraw and by the second week he had stopped eating. He no longer shows any interest in golf and finds it hard to perform activities of daily living.
Unfortunately, test animals who become deeply depressed and listless are of little value as research subjects. Typically, these animals would be “discarded.”
Luckily for Lance, we’ll just swap out this hat with one of our hats and he’ll be fully rejuvenated and back to his old self within 48 hours.

Subject #22Just seconds after having settled into her address at the 12th tee, Bobo stepped away. Whether it was a shift in the wind or a disruption from the gallery is irrelevant. Bobo’s steely gaze said it all. Something had changed and it was time to club-down. The intensity of the moment was calmed by the golf hat Bobo was wearing – the Smirk, in indigo blue. Bobo put the driver back in the bag and switched to a 3 wood, which she drew expertly around a right-to-left dogleg. She would go on to par the hole, along with six more on the back 9 and post a 2 over 74. This laser focus and heightened sense of awareness exhibited by Bobo is typical of what we see when testing our “Keep It Together” golf hats on both animal and human subjects. Golfers report feeling they enter an “altered state” characterized by reduced peripheral awareness and increased focus. Of course, animals like Bobo cannot convey in any explicit sense what they are experiencing, but they do, in response to positive outcomes, hop up and down in an excited fashion, which does provide strong clues about the role our hats play in their development and focus. — Subject #22
Just seconds after having settled into her address at the 12th tee, Bobo stepped away.
Whether it was a shift in the wind or a disruption from the gallery is irrelevant. Bobo’s steely gaze said it all. Something had changed and it was time to club-down. The intensity of the moment was calmed by the golf hat Bobo was wearing – the Smirk, in indigo blue. Bobo put the driver back in the bag and switched to a 3 wood, which she drew expertly around a right-to-left dogleg. She would go on to par the hole, along with six more on the back 9 and post a 2 over 74.
This laser focus and heightened sense of awareness exhibited by Bobo is typical of what we see when testing our “Keep It Together” golf hats on both animal and human subjects.
Golfers report feeling they enter an “altered state” characterized by reduced peripheral awareness and increased focus.
Of course, animals like Bobo cannot convey in any explicit sense what they are experiencing, but they do, in response to positive outcomes, hop up and down in an excited fashion, which does provide strong clues about the role our hats play in their development and focus.

The transformative nature of our hats

In the course of our behavioral research with primates we have observed how they seem to flourish while wearing our hats. It’s not just that the animals exhibit more energy and focus. They appear to be tapping into a reservoir of potential they did not realize they had, and then achieving in a manner that exceeds what the body of existing scientific research suggests is even possible.

Making this even more remarkable is the state of the test subjects upon intake at our facilities. All of our animals are “rescues” who have typically spent years housed at petting zoos. Suffice it to say, when they are transferred to us they are lethargic and listless.

Test subject about to be adopted from petting zoo — Test subject about to be adopted from petting zoo

Once our hats are placed on their heads, they don’t stay this way for long.

Until recently it was assumed that Orangutan could not learn to use man-made tools to perform tasks. As we see below, this assumption has been proved to be incorrect. This particular subject, Nim, isn’t just arbitrarily sawing a piece of wood. He has carefully chosen and measured a branch of persimmon and is in the beginning stages of fashioning a custom-made clubhead for a 3 wood.

While wearing the “Keep it Together” hats he’ll be challenged to use this very same 3 wood to hit the green on a series of par 3s at distances of between 200-220 yards at both Pebble Beach, as well as Jack Nicklaus’ Muirfield Village course. If he is successful on at least 91% of his attempts, his performance will place him in select company with multiple majors winners Gary Player, Tiger Woods, Padraig Harrington, Nick Faldo, and Fred Couples.

We only use 10% of our brain. Believing the same must be true with primates we wonder if there are limits to what Marcus, Lance, Bobo, and the other animals we work with could accomplish if they were placed into a series of increasingly more challenging situations, with our hats on their heads.

If you would like to learn how these animals respond and what they are able to achieve - a precursor to what YOU could achieve with our hats on YOUR head - be sure to provide your email address in the form below and we will update you on their progress.

You can also start shopping for the golf hats that will finally change your game for the better.